VOTARY
VOTARY
Founded by Arabella Preston and Charlotte Semler. VOTARY has a cult following among beauty insiders who love how VOTARY natural face oils make their skin look and feel. Stocked exclusively by Liberty in London, Space NK and other premium beauty retailers.
Working as a make-up artist to high-profile clients, Votary co-founder, Arabella Preston, used only oils to prep skin and in her own skincare routine. As her passion for oils grew, her kitchen table swiftly turned into a make-shift apothecary as she experimented with the different effects oils could have on the skin and the myriad ways essential oils affected mood. She soon noticed the “shoulder-drop” effect on clients. Two minutes spent massaging a beautiful oil into their skin would relax and calm and, just as importantly, result in glowing, healthy skin.
From the brand’s Linkedin Page
SERVICES DELIVERED
Weekly Email Design in Mailchimp
Social assets including Ads, IG Stories and IG Feed to support the marketing strategy
Direct Liaison with founders + marketing assistance
Weekly communications with VOTARY Founder and Marketing Team via Trello
The Problem
Arabella, Votary’s co-founder reached out to us for on-going support with email design and social media grid and ad design and was looking for a a team who understood Votary’s customer and ethos.
The Solution
We’ve been working to deliver emails and social media on a monthly basis ever since with commercial design that engaged their customers and drove sales through email and social.
Seamlessly integrating ourselves via a project management tool, we’ve been able to become part of the team delivering briefs across the month with super fast turnaround times.
The Results
In the initial 7 month period since working with us, Votary saw*:
• Increased revenue from email
• Increased average order value
• Increase in orders from email • Increased click-through-rate
*When compared to the previous 7 month period.
“Just wanted to say how easy working with the team is. Really appreciate how quick and yet creative you are!”
– Co-founder of VOTARY
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Do you need something similar to this case study, or are looking for someone to support you with weekly design to-do’s? Get in touch! We’d love to have a virtual coffee and hear what we can do to help!
