COOL CRUTCHES
COOL CRUTCHES
Award winning walking aids - buy silent, comfortable, durable, lightweight & colourful custom walking sticks & crutches specifically designed for long term use.
Cool Crutches LTD is a medical devices company based in Cheltenham. Cool Crutches supplies comfortable, silent, robust crutches in a range of colours and patterns both B2C and B2B. Cool Crutches also offers the option to create branded / personalised crutches for businesses and individuals.
From the brand’s Linkedin Page
SERVICES DELIVERED
Social assets including ads, Instagram stories and Instagram feed to support the marketing strategy
Stationery and Print Collateral
Ongoing design retainer
Personalisation Tool for Design Your Own Crutches, Sticks + Kids Crutches
The Problem
Co-founded Amelia contacted us when she realised it was time to upgrade her branding from neon green and print to something ‘cooler’ and more aligned with her vision and her customers. She also intended to upgrade her website to improve sales and conversion rates whilst giving it all a facelift with the new branding.
The Solution
A new brand identity was created to be more timeless and elevated with a pinch of the old brand pink to lift communications. The original ‘C’ icons were kept but ‘and walking sticks’ was added to showcase another popular product area. A monogram was also developed in various forms. A minimalist sans serif font was defined with a handwritten expression to denote the humans behind the brand.
Navy, steel and grey tones are used with black and white for a classic, polished feel with a bright magenta to add small accents for a modern twist and to help guide the eye around communications.
Once branding was complete, the website was designed and then developed/built by Jhala.co. This was a full redesign from homepage to product detail pages and other content pages.
Following the website redesign, we helped Amelia craft new stationery, with business cards, leaflets, lookbooks and letterheads, as well as new packaging for product accessories.
Most recently, we have worked on a Personalisation tool in collaboration with Jhala.co enabling the user to select patterns and colours to design their own stick. This also included setting up print-ready files suitable for the logistics and operations of production, leaving Amelia with a process that is hands-off and easy to manage.
We continue to work with the team on a retainer basis.
The Results
• Increase in profit margins after branding and new website launch
• Achieved biggest month ever whilst taking the founder was able to take a holiday
• New product development is underway with our design support
“Lucianne and her team are phenomenal at what they do. If you are looking for a team to elevate your branding, design and sky rocket your business, Solely Creative are the people to speak to. My only regret is not working with them sooner! Highly recommend!”
– Co-founder of Cool Crutches
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