SPELLS OF LOVE
SPELLS OF LOVE
Spells of Love was born in 2016, the vision of jewellery designer Hayley Jones. From a small studio in the heart of Wales, Hayley designs demi-fine jewellery with love and intention.
Defined by a unique aesthetic, beautiful craftsmanship, fine materials and ethical practices, Spells Of Love is Hayley’s vision of accessible luxury with a human touch. Spells of Love blends bohemian femininity with a contemporary aesthetic, designed to celebrate individuality, confidence and self-expression.
From the brand’s Linkedin Page
SERVICES DELIVERED
Branding and visual identity
Websites updates including web banners and special event edits.
Email designs in Klaviyo
Social assets including Ads, IG Stories and IG Feed that go in hand with Email Design
Direct briefing with Founder, Hayley
Social templates for feed and stories
Print collateral including business cards, order inserts, gift cards
Engraving icon design
The Problem
Hayley, the founder of Spells of Love, had a logo and an idea of her brand but needed professional help to design a brand identity. She was ready to grow her business having had success with sales and celebrity endorsement - namely HRH The Duchess of Cambridge, Kendall Jenner and Maya Jama. Once complete, she required support with website design on Shopify, email, social, packaging, stationery, image retouching and engraving…
The Solution
The first step was to design and deliver a full brand identity for Hayley with a suite of logos that would suit every use (including monogramming the jewellery itself!). Once Hayley was feeling confident and excited about the identity, we enlisted the help of our team at A Few Great Women to create a website that showcased the product and encouraged sales. The team supported Hayley with training and launch to ensure she could run the site herself going forward. Lastly, we started a monthly design retainer with Spells of Love to support any design needs. This varied month to month from designing engraving icons, helping select an engraving alphabet, supporting with packaging, social media design, email templates, weekly email build and much more.
The Results
Whilst working with us Spells of Love started using Klaviyo, with our best practice template, flow strategy by Hannah Spicer and design by Soley Creative. They generated increase revenue year on year.
We continue to work with Spells of Love on an ad-hoc basis designing brand elements for engraving, retouching imagery and supporting with any ad-hoc design requests that support Hayley with Spells of Love’s growth and success.
Soley Creative has been nothing but amazing from start to finish!!! I cannot recommend them enough. My branding has far exceeded my expectations and my initial vision, I cannot thank them enough. They are incredibly thorough, they really want to understand where you want to take your brand, and produces materials far beyond what I had envisioned. They are extremely helpful and provided me with so much help and advice. I will be using Soley Creative permanently for future projects. The BEST!!! Thank you Lucianne xx
– Hayley, Founder of Spells of Love
Looking for some graphic design support?
Help is on the way dear! (If you know, you know…!)
Do you need something similar to this case study, or are looking for someone to support you with weekly design to-do’s? Get in touch! We’d love to have a virtual coffee and hear what we can do to help!
