MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL

CHARITY COLLABORATION

A bracelet was created in collaboration with charity Women for Women International, with all profits going to the cause. In addition to the packaging, events were held to support bracelet sales. This required vinyl, in display signage, invitations postcard and packaging insert to explain both the charity and marketing campaign #SheInspiresMe where customers were encouraged to talk about and gift the bracelet to a woman who inspired them.

 
 

SERVICES DELIVERED

  • Campaign Concept

  • Event colleteral - invitations, menus, signage

  • Website, social, and email assets

  • Retail environment - vinyls, lightboxes, installations

  • Packaging Design

  • Direct Liaison with Founder

Packaging

A purple foam pouch was created within the MV specifications so that it was a perfect fit inside the icon purple box. We created a combined lock-up of both logos that was sympathetic to both brands.

SheInspiresMe Events

To support the events vinyls, invitations and other supporting collateral was designed and pulled together.

 

The Results

Signature bangle became:

• Women for Women International became and official charity partner with MV

• Profits were donated to WFWI

• Gained wide spread media coverage and hype

• Future charity partnership were created

 
 

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Lucianne Uwins

I’m Lucianne, a creative designer specialising in website design, branding, marketing collateral for businesses large and small particularly within the retail sector. I also love to work with brides and grooms-to-be on their wedding branding, websites, invitations and more.


I help businesses grow using a personalised, hands-on approach to your brand identity and design requirements.

https://www.soleycreative.com
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