MONICA VINADER - Christmas
MV Christmas
For Christmas, I pitched to create a theme that would last for Christmases to come and become recognised within the customer base. I based the whole campaign around the concept of the gift tag below and the idea of personalisation of the jewellery being perfect for Christmas gifting.
SERVICES DELIVERED
Campaign Concept + Pitch
Event colleteral - invitations, menus, signage
Website, social, and email assets
Retail environment - window displays, vinyls, lightboxes, installations
Packaging Design
Direct Liaison with Founder
Gift Tag
I created a gift tag based on a combination of the Ava pendant, the iconic silicon slider (seen on necklaces and bracelets) and a Christmas bauble. The back was left plain so that it could be used for calligraphy events or for customers to write a personalised message to their recipient.
Christmas In-Store
The campaign included dressing the jewellery displays with the packaging and gift tag. Large pendants were created and hung in windows, layered with the Frank Stella inspired metallic lines. I created postcards promoting the hashtag #MyMV which called for customers to share their personalisations. There were also pop-ups serving hot chocolate in the areas local to the stores and giving away discounts to be used in-store. Finally gifting brochures were created, placed in-store and mailed out to customers.
The Results
• Monica Vinader still uses the iconic gift tag each Christmas, updating it to match their theme.
• A standard was set for Christmas campaigns going forward
• MV grew year on year
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