MYLANDS
MYLANDS
Mylands is a luxury paint producer with a prestigious history dating back to 1884, holding a royal warrant and providing paints for esteemed clients such as the National Portrait Gallery and Sketch London.
From the brand’s Website
SERVICES DELIVERED
Magazine Ad Design
The Problem
Previously relying on a freelance packaging designer for various design needs, Mylands faced challenges in balancing design specialties across different mediums. They needed a solution to bring cohesion and efficiency to their marketing and eCommerce design, particularly for print production and customer engagement.
The Solution
Initial Strategy:
Soley Creative began by supporting a Klaviyo email template project and later expanded to other critical design needs. Recognising the potential for a holistic, commercially focused design approach, we transitioned to a retainer model to enhance Mylands' marketing assets consistently.
Design Execution:
Email Design: Developed a Klaviyo master template to streamline internal email production with a luxury feel, improving legibility and visual consistency.
Print & Marketing Assets: Created reusable templates for recurring assets, including colour cards, presentation decks, business cards, and posters, aligning all with Mylands' brand image and audience expectations.
Website Product Detail Page: Revamped product detail pages to include cross-selling and inspiration features that elevate the shopping experience and drive potential conversions.
Collaborative Workflow:
Soley Creative established a project management system and weekly consultation calls to ensure efficiency, fast turnarounds, and strategic support, allowing Mylands to gain insights into best practices for UX/UI, print production, and brand building.
The Results
Print Cost Savings: Reduced production costs through careful design adjustments and consulting on print efficiencies.
Efficiency Gains: Enabled Mylands' team to produce emails quickly and with consistent branding.
Anticipated Web Conversion Growth: Initial outcomes from the website redesign are promising, with projected increases in user engagement and conversion rates.
“Soley Creative has been an invaluable partner, providing not only luxury design expertise but also strategic consultancy that has streamlined our processes and improved our brand’s visual impact.”
– Mylands
Looking for some graphic design support?
Help is on the way dear! (If you know, you know…!)
Ready to see how cohesive design and strategic insights can transform your brand? Discover more about our work with Mylands and how we can elevate your business. Get in touch! We’d love to have a virtual coffee and hear what we can do to help!
