Kurt Geiger - A Seasonless Sale
sale campaign
Sale used to follow the seasonal campaign direction both instore and online, this was costly as nothing could be reused each season. To reduce annual costs (and potentially longer-term costs) we developed an LED lighting solution in collaboration with the store design team. This was further developed into a digital solution using a graphics-based animation of the store experience meaning regardless of sell through the graphic would still be relevant. Urgency messaging could also be added to this in a ‘neon’ roundle.
SERVICES DELIVERED
Concept Creation
Website Design
Email Design
Social Design
Retail Space Lighting
HOMEPAGE
FONT DEVELOPMENT
Customisation of the font ‘Market Pro’ to encompass a more organic handwritten feel and make the finished graphic suitable for LED production.
90S REVIVAL
The graphic representation of the LED needed animation to maintain the user’s interest. With the 90s revival in full swing, we were taken back to the times of glitchy television units and the urgency of trying to fix it so as not to miss our favourite show. This was the perfect concept for keeping up the urgency of a sale.
EMAIL & URGENCY MESSAGING
Urgency messaging was added to all touchpoints within this unfinished circular roundle to emulate iconic neon signage.
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