Kurt Geiger - Rainbow Week

black friday

Looking to be a point of difference in the retail space through the sea of standard Black Friday graphics, Kurt Geiger was looking for marketing concepts. After the success of the Rainbow Kensington Handbag in the season before, it seemed like a no-brainer to utilise the same colour palette, rainbow arch and the tongue-in-cheek crossed out ‘Black Friday’ so I presented the idea of Rainbow Week, which was developed into Rainbow Event.

SERVICES DELIVERED

• Campaign Concept

• Website Assets

• Email Design

• Packaging

• Social Media

ANIMATED LOCK-UP

SWING TICKETS & STICKERS

In-store products were kimbled and labelled to show off the event on each set of shelves, then an alternative styling was used to highlight special discounts, with swing tickets and in-shoe stickers.

IN STORE VINYLS

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