What Is the Expected ROI of a New Website Design?

Business TipsWebsite Design
Written By Lucianne Uwins

Your website is the heart of your digital presence, but is it delivering the results your business needs? Whether it’s generating sales, building trust, or ranking on Google, a well-designed website is one of the most valuable investments you can make.

Today, we’ll explore how a website redesign can drive measurable ROI for your business, with practical tips on how to make it happen.

Got a project in mind and want to get in touch?

 

5 Key Ways a Website Redesign Boosts ROI

 

1. Increased Conversions

A new design optimised for user behaviour can significantly boost conversion rates. Intuitive navigation, clear CTAs, and a streamlined purchase process ensure visitors turn into customers.

💡 Example: A case study by HubSpot showed that businesses that redesigned their websites saw a 35% increase in conversion rates on average.

 

2. Enhanced User Experience (UX)

Your customers want a smooth, enjoyable browsing experience. Poor UX—slow loading times, confusing menus, or non-responsive designs—can drive them away.

Tips for UX Improvements:

  • Prioritise fast loading times (under 3 seconds).

  • Simplify navigation with a clear site structure.

  • Ensure accessibility for all users (e.g., WCAG compliance).

 
 

3. Strengthened Brand Perception

Your website is often the first impression customers have of your brand. A modern, polished design communicates trust, professionalism, and credibility.

Key Elements:

  • Consistent branding (logos, colours, typography).

  • High-quality visuals and on-brand photography.

  • Engaging copy that resonates with your audience.

 

4. Improved Search Engine Rankings

A new website optimised for SEO can increase your visibility and drive organic traffic.

SEO Best Practices for a Redesign:

  • Use clean, efficient code for faster performance.

  • Implement keyword-rich content.

  • Optimise images and metadata for better search rankings.

💡 Pro Tip: Include blog functionality to keep content fresh and relevant.

 

5. Better Mobile Performance

With over 60% of web traffic coming from mobile devices, having a mobile-responsive design is non-negotiable. A redesign ensures your site performs beautifully on any device, keeping users engaged and converting.

 

How to Measure ROI on a New Website Design

It’s important to track metrics before and after your redesign to measure success. Key performance indicators (KPIs) include:

  • Conversion rates

  • Bounce rates

  • Average session duration

  • Organic traffic growth

  • Revenue generated

💡 Pro Tip: Use tools like Google Analytics to track these KPIs and tie them directly to business outcomes.

Why Choose Soley Creative for Your Website Redesign?

At Soley Creative, we specialise in Squarespace and Shopify website designs that combine stunning visuals with commercial results. Our team focuses on creating websites that deliver ROI through optimised UX, brand consistency, and SEO best practices.

🚀 Ready to elevate your online presence? Contact us today to discuss how we can create a website that works harder for your business.

 
Lucianne Uwins

I’m Lucianne, a creative designer specialising in website design, branding, marketing collateral for businesses large and small particularly within the retail sector. I also love to work with brides and grooms-to-be on their wedding branding, websites, invitations and more.


I help businesses grow using a personalised, hands-on approach to your brand identity and design requirements.

https://www.soleycreative.com
Next

Designing for Impact: How to Create a Memorable Brand