Get Ready for Summer Campaigns with a Seasonal Brand Refresh
Spring is in the air, and that means one thing: summer is right around the corner! It’s the perfect time to refresh your brand’s look and get it ready for the warm-weather campaigns. A seasonal update can help your brand feel timely, vibrant, and relevant – drawing customers in with a fresh appeal and inspiring them to engage all season long.
Here’s how to give your brand a light, summer-ready refresh that’s sure to shine whilst staying on brand.
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1. Lighten Up Your Colour Palette
Summer is all about light, bright, and cheerful vibes, so it’s a great time to revisit your brand’s colour scheme. Even a subtle shift can give your visuals a breezy, warm-weather feel without veering too far from your established brand identity.
How To
Incorporate Summer Accents: Consider the use of a colour in your palette that could identify with summer, this could be a tint of a navy for instance. You don’t need to change your core palette; just add in one or two summer-inspired hues from you palette in a new way to keep things fresh.
Use Colour for Season-Specific Campaigns: For summer-only promotions, embrace a specific tone to indicate this theme through the season. This seasonal shift can be as simple as updating your social media graphics or website banners for a temporary summer vibe.
Tip: Keep it balanced – if your brand leans more towards minimalist or muted tones, add just a hint of summery colours instead of going full neon.
2. Brighten Up Your Imagery (Time for Some Sunlight!)
Your imagery sets the mood for your brand, and when summer rolls around, customers are drawn to visuals that feel open, airy, and full of natural light. Swapping out wintery or indoor-focused photos for sunlit, summery visuals can transform how your brand feels.
How To
Use Outdoor and Nature Shots: Showcase your products or services in outdoor settings. Think parks, beaches, sunny patios – anywhere that feels “summer.” These visuals can create an inviting, fresh aesthetic.
Focus on Natural Lighting: For lifestyle or product shots, maximise natural light in your photography. If you’re using a darker, moodier look in winter, now’s the time to brighten it up with softer, sunlit photography.
Tip: If taking new photos isn’t an option, consider editing existing photos with a slight warm-toned filter to add a summery glow. For any new images consider shooting in landscape with lots of clean empty space for overlaying copy.
3. Create Summer-Themed Campaigns and Content
Seasonal campaigns make your brand feel current and relevant, and summer offers endless inspiration. Think beyond “sale season” – summer is a great time to showcase limited-edition products, encourage travel-inspired lifestyle messaging, and connect with your audience around shared warm-weather experiences.
How To
Launch a Summer Product Line or Collection: If possible, consider releasing a special summer edition or a seasonal product that brings a fresh twist to your offerings. Highlighting summer-specific products or bundles can also work well.
Engage with Summer-Themed Content: Post content that fits the season, like “top travel essentials,” “summer skincare tips,” or “how-to style summer trends.” Whether through social media posts, blogs, or emails, tie in the season naturally with content that reflects your brand’s niche.
Tip: Not offering physical products? No worries – create summer-themed guides, playlists, or mood boards that reflect your brand’s style and bring that summer feeling to life.
4. Optimise Your Website for a Summer Campaign
A seasonal website refresh doesn’t have to be a complete overhaul – just a few tweaks can give your site a fresh, summery feel. Adding summer-specific banners or highlighting relevant products or services can make a big impact without requiring a major redesign.
How To
Update Homepage Banners: Design a summer-themed banner for your homepage or main landing pages to immediately set the tone for visitors. Include seasonal messaging like “Summer Essentials,” “Holiday Must-Haves,” or “Sun-Ready Style.”
Highlight Warm-Weather Collections: Make it easy for customers to find your summer-ready products by creating dedicated sections or collections. Organise your homepage or product categories to showcase what’s relevant to the season.
Tip: Keep things light and minimal – you don’t want to overwhelm the page. One or two key seasonal touches can make a difference without cluttering your design.
5. Add Seasonal Elements to Your Social Media Aesthetic
Social media is the perfect place to add those little summer touches that keep your brand feeling fresh and relevant. A few seasonal visuals or themed posts can breathe new life into your feed, capturing that summer vibe that your followers will love.
How To
Experiment with Summer-Specific Templates: Use summer-inspired templates for your social media graphics. Think tropical backgrounds, pastel gradients, or floral accents. Just ensure these elements still feel on brand.
Incorporate Summer Hashtags: Include hashtags like #SummerStyle, #WarmWeatherEssentials, or #TravelFavourites in your posts. Seasonal hashtags help you tap into trending topics and reach new audiences looking for summer content.
Tip: Stay consistent with your brand’s tone – if you’re a luxury brand, keep it sleek and sophisticated; if your brand is playful, go for bolder summer colours and more casual vibes.
With a few thoughtful updates, your brand can embrace the season and engage customers with a fresh, summer-ready look. Whether it’s a new colour accent, seasonal imagery, or a limited-edition product line, small changes can go a long way in keeping your brand relevant and exciting. So dust off those winter hues, bring in the sunshine, and let your brand sparkle this summer!
And remember – a seasonal refresh doesn’t have to be complicated. If you need some support making your summer campaigns pop, our team is here to help.
