EMAIL DESIGN SERVICES
Klaviyo Email Design Systems for Ecommerce & Consumer Brands
Our strategic email design service for brands that want to create scalable, high-performing email programmes without sacrificing consistency.
Your Email Programme Should Feel Like One Brand
Most brands don’t have an email problem, they have a consistency problem.
One campaign looks premium - the next feels rushed. A third is built by someone else entirely. Your emails stop feeling like part of the same brand experience.
Over time, customer trust erodes.
Email Design System is our strategic Klaviyo email design service for brands that want to create scalable, high-performing email programmes without sacrificing consistency.
We build the architecture, design system and template frameworks that allow your team to create better emails, faster.
Designed for Klaviyo. Built for growth.
Customers don’t experience your brand in departments; for them, it is one continuous journey.
The problem is that many email programmes grow organically:
A welcome email gets created.
Then, a promotion follows.
Someone builds a seasonal campaign.
Another person creates a loyalty email.
Before long, every email feels slightly different.
The result?
Inconsistent customer experiences
Slower campaign production
Reduced trust
Lower perceived value
A CRM programme that’s difficult to scale
An Email Design System solves this.
WHAT IS AN EMAIL DESIGN SYSTEM?
An Email Design System is a structured framework that sits behind your entire CRM programme.
Rather than designing individual emails, we create the foundations that allow hundreds of future emails to be built consistently. Think of it as the equivalent of brand guidelines for email.
It defines:
Communication categories
Email architecture
Modular content blocks
Layout structures
Design rules
CTA behaviour
Visual hierarchy
Template frameworks
The result is a CRM programme that feels intentional, recognisable and commercially effective.
WHAT WE DESIGN
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Email Architecture
We define how different communication types should function.
Examples include:
Product emails
Loyalty emails
Promotional campaigns
Educational content
Seasonal campaigns
Storytelling emails
Recommendation emails
Event communications
Every category receives its own structure and purpose.
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Modular Email System
Instead of creating rigid templates, we design reusable components that can be combined in different ways.
Examples include:
Hero banners
Product modules
Ingredient modules
Editorial content blocks
Testimonial sections
Loyalty modules
Recommendation modules
Promotional blocks
Store locator modules
Dynamic content sections
This creates flexibility without sacrificing consistency.
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Template Frameworks
We then build category-based templates designed to work inside Klaviyo.
Typically this includes:
Product
Storytelling
Recommendation
Promotional
Seasonal
Loyalty
Educational
Each framework is designed to support multiple campaign variations.
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Documentation & Team Training
We ensure your team knows how to use the system effectively.
This includes:
Usage guidelines
Modular library documentation
Best practice recommendations
Team training session
Implementation support
COMMERCIAL OUTCOMES
Design is not decoration. Done properly, email design influences behaviour.
Our Email Design Systems are designed to help brands:
Built For Klaviyo
We specialise in designing systems that work within Klaviyo.
That means every recommendation considers:
Dynamic content
Customer segmentation
Loyalty integrations
Product feeds
Responsive behaviour
Mobile-first design
Campaign workflows
The result is a system that’s practical for your team to use, not just beautiful to look at.
✔ Email architecture blueprint
✔ Modular email design system
✔ Category-based template frameworks
✔ Klaviyo-ready design guidance
✔ Documentation and usage guidelines
✔ Team training session
✔ A more scalable CRM programme
✔ Greater consistency across every email touchpoint
What you’ll walk away with
Who this is for
Best suited to:
Ecommerce Brands
Beauty, fashion, jewellery, wellness and lifestyle brands looking to improve CRM performance.
Growing Marketing Teams
Businesses that need greater consistency and efficiency across email communications.
Founder-Led Brands
Companies that have outgrown ad-hoc email design and need a more structured approach.
Brands Using Klaviyo
Businesses looking to maximise the value of their CRM platform investment.
Investment
Email Design System begins at:
£7,500 with most projects typically range between: £10,000 – £25,000+ (all prices ex. VAT)
Investment depends on:
Number of communication categories
CRM complexity
Number of modules required
Template requirements
Documentation and training needs
This level of investment reflects the strategic input and long-term value of the system rather than the number of templates alone.
Email Design Systems
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
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Our primary focus is strategy, architecture and design. Klaviyo implementation can be scoped separately where required.
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Every system is tailored to the business. Most projects include between 6 and 25+ template frameworks depending on complexity.
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Yes and no. We often evolve existing CRM programmes rather than replacing everything from scratch however, it’s often a case of starting over using the modular library to create cohesion.
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No. We work alongside your internal team or copywriters. We provide structural recommendations but do not write campaign copy.
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Most Email Design Systems are delivered within 8–14 weeks.
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Klaviyo is our preferred platform, but the systems can be adapted for other ESPs where appropriate.
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Unfortunately this isn’t something we can offer at this time. Hours are to be used in the booked month.
Occasionally our team are able to bring hours forward if the previous month requires a couple of hours extra, however we recommend time is bolted on to ensure full coverage, every month.
Build A CRM Programme That Scales
Your email programme shouldn’t rely on creating every campaign from scratch.
An Email Design System gives your team the structure, flexibility and consistency needed to create better customer experiences at scale.
TRUSTED BY
Growing Brands
