Let’s set the record straight: a logo is not your brand. We know, it’s easy to think that the swoosh on a shoe or the apple on a tech product is what makes a brand. But trust us, there’s so much more to it than that.

In his must-read book The Brand Gap, Marty Neumeier* breaks it down brilliantly – a brand isn’t just a logo, colour scheme, or tagline. Your brand is the gut feeling people have about your business. It’s how your customers perceive you, the experiences they have, and the emotional connection they feel when they see, use, or hear about your products.

So, if you’re a small fashion, lifestyle, or luxury retail business owner juggling a thousand things, here’s why focusing on more than just your logo is crucial.

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1. A Logo is a Symbol, Not the Story

Your logo is like the signature at the bottom of a beautiful painting – it’s important, but it’s not the whole picture. It’s a symbol that people can recognise, but it won’t build the emotional connection that keeps customers coming back.

Building a brand means creating a story and a feeling around your business. What’s your purpose? How do you make your customers feel? Why should they choose you over someone else? Your logo can’t answer these questions on its own.

Need Help Defining Your Brand? We’ve Got You.

Your logo is just the beginning – let’s build a brand that captures hearts, tells your story, and leaves a lasting impression. Whether you’re starting from scratch or need a refresh, we can help bring your brand to life in a way that connects with your customers on a deeper level. Sound good? Drop us a message and let’s get started! ✨