Soley Creative Design Studio | Branding • Websites • Creative

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RIXO

RIXO

RIXO’s story began in the London living room of best friends Henrietta & Orlagh, born from their passion for vintage. The brand’s philosophy is to evoke a wanderlust & free spirit in all their wearers, filling a gap in the contemporary market with easy-to-wear, feminine shapes and high-quality materials.

Always inclusive, always empowering, RIXO creates a fusion of original hand-painted prints and timeless silhouettes to flatter every woman, irrespective of age, season, shape, nationality or time of day. United as a tribe, #humansofrixo stand together.

From the brand’s Linkedin Page

SERVICES DELIVERED

  • Interim Design Support While Hiring Full-Time Designer

  • 3+ Weekly Email Design in Dot Digital

  • Art Direction & Design of Email Templates Design + Reference/Copy Guide

  • Onboarding Email Design with New Hire

  • Direct Liaison with Founders

  • Full Integration with eCommerce & Marketing Teams via Asana

The Results

Whilst working with us RIXO an uplift in email interaction by over 35%, which was achieved through applying best practice design practice as well as movement and cohesion of the branding and marketing. We were thrilled to be part of the team who delivered such a great result.

When their new designer arrived, we were on-hand to deep dive into the new reference guide and handover all design slowly, so the design could get up to speed and finally bidding the team a ‘see you soon!’ with a final hand off call. We received this gorgeous piece of feedback following our stint with RIXO:

“Soley Creative were contracted to support RIXO on our CRM email program. We were so impressed with how they tackled the design that we extended the contract to support us on our wider email and digital marketing design whilst we recruited for an internal position. The team instantly improved the aesthetic and UX of our emails, and we saw immediate results in our engagement and performance stats. They also helped us create our email template library, which enabled us to have more variety and definition in our emails. The Soley Creative team slotted into our team with ease, working with our project management tool and liaising with the wider team comfortably. They understood and interpreted our briefs seamlessly and were agile and willing to make amends as required. I would highly recommend Soley creative – they were an extension of our team and helped us take our email marketing to the next stage.”

– RIXO’s Head of Growth + Head of Digital

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