Building a website for your fashion, lifestyle, or luxury retail business is exciting. It’s your brand’s digital home, the space where your customers can fall in love with what you do. But let's be honest – building a website can feel like a maze of decisions, sometimes as bad as the end of The Goblet of Fire, IYKYK. And while you’re focused on showcasing your gorgeous products, it’s easy to stumble into a few common pitfalls.

Here are the top 5 mistakes we see business owners make when designing their websites – and how to avoid them:

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Choosing the Wrong Platform

So, you’ve got your dream website in mind – but which platform will make that dream a reality? With options like Wordpress, WooCommerce, Showit, Webflow, Etsy, Shopify and Squarespace, it’s tempting to pick the first one that looks good, but not all platforms are created equal. Each has its strengths, so it’s crucial to choose based on your specific business needs. You don’t want to find out too late that the platform doesn’t have the functionality or flexibility you need!

Pro Tip: If you’re focused on selling products, Shopify’s your best friend. If your priority is content creation or a portfolio site, Squarespace might be more your speed.

Need a Hand with Your Website?

Building a website can be overwhelming - we hear it all the time on our discovery calls. But it doesn’t have to be. Whether you’re rebranding, launching something new, or just need some expert advice, we’re here to help. From Shopify and Squarespace design to creating a site that truly reflects your brand, let’s make your website work for you.

Ready to chat? Drop us a message and let’s turn your digital vision into reality. ✨